Alysha Schertz visited our class Nov. 3 to discuss the ways writing has changed. Alysha graduated from Carroll University and now works for the Milwaukee Biz Times.
Alysha's collegiate paper
Alysha discussed the new ways she had to learn to write coming out of college with us. She went to the Biz Times and would write 1,500 word pieces instead of the short 800 words or fewer pieces she was used to.
The main message that she gave our class was that you must be versatile. You have to learn how to take photos, record and edit video, blog and then write stories. All of this has to be wrapped into one package. That was my favorite part of her talk. She told us she had to teach video editing programs to herself. Schertz said the best part about taking video is that you give people two options: they can either read the story or just watch the video accompanying the story. Either way, the viewer gets the same information.
Maynard Steel video
The other part of her message that was my favorite was that news is immediate. The Biz Times publishes nearly 10 different E-newsletters a week. Most of these articles deal with small businesses in the Milwaukee area and big business in Wisconsin.
Biz Times Daily
What I found very interesting was that the magazine they publish bi-weekly isn’t even the core of their operation. It’s not even half of their operation. Their website and e-newsletters are a big part of the Biz Times to go along with different events they run to attract clients to.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment