Steve Stadler LePoidevin Merge

"You have to know your audience."

That was the main message Steve Stadler gave us when he presented in front of our class. Stadler's company, LePoidevin Merge is a PR company that is starting to use Facebook and Twitter as a way of advertising for their clients.

Here's a bio on Steve:

http://www.lepoidevinmerge.com/steve-staedler

Steve does a lot of writing for LPM, and one of the companies they run public relations for is Lite Steel. Lite Steel is a small company which provides customers with a steel product that weighs less than normal steel.

What LPM and Steve did for Lite Steel is created a fan page on Facebook for them. They made it very hands off the people at Lite Steel, and set a goal for how many fans they would try to attract to the page. Within a few months, Lite Steel went from have 3 fans on Facebook to 431 fans.

Here's a link to Lite Steel's Facebook page:

http://www.facebook.com/home.php?#!/LiteSteelbeam?ref=search

Facebook isn't the only work Steve does. He blogs on the LPM website, commenting on public relations and social events. Steve said he likes to blog about interesting things.

Here's a link to Steve's blog:

http://www.lepoidevinmerge.com/drop-and-give-me-300

I thought he was fun. He's obviously got a talent at speaking in front of people. One of the things he is good at is keeping the room loose. I was able to laugh at his stories and therefore, I listened more intently and was able to connect with him on a more personal level.

The part that I found most interesting and surprising was definitely the story he told about the camera. What I couldn't believe is that he was handed a faulty piece of equipment for the job which was supposedly really important to his client. And in the end, the client didn't even end up requesting the video.