Sarah Meaney and Social Media

The talk given by Sarah Meaney from Cometbranding.com concerned how to write for social media and what you must do to gain viewers of your website.

Being a journalism major, the way I write is in the inverted pyramid, AP style, with the five “W’s” as the main way to write me lead paragraph. The talk she gave completely shook up the way I write and how I should write for online media.

I learned that you only must consider the “who” and the “what” whenever you write for online or social media. Being short and concise, yet still covering the pertinent information is what Meaney preached in her talk. A really good online headline is short, sweet, and to the point.

She said that no errors are ever okay. “Every error tears away at your credibility,” Meaney said. I would agree. The same concept applies for print media, even though there will always be mistakes in print media.

She said that using bullet list is something you should look into if your making a website. Bolding key words is also another way to keep readers on your website and get them to come back.

Her website is the same as her talk. Short, sweet and to the point with enough interaction that you want to come back and see it again.

My favorite parts of the website are:

The listing of their strategic partners: http://cometbranding.com/#/what-comet-does/strategic-partners

Good use of bold and bullet points on this page.

The listing of the company’s they help http://cometbranding.com/#/who-comet-helps

I like the color on this page. Wish clicking on the photos would give you a direct link to the company’s website. Meaney said that their new website will include links to the companies they work for.

Nice, short, and to the point with their contact info: http://cometbranding.com/contact/

I like their blog because they give the nut graph and a link to the rest of the post. Keeps readers reading in case their interested: http://cometbranding.com/blog/

The news and events site is the same as the blog: http://cometbranding.com/news/