Nestle: What can go wrong on social media sites

The gist behind the Nestle story is what social media can do to a company’s reputation. Just like a YouTube video generated negative rep for Domino’s, a video that was posted on YouTube condemning Nestle’s use of palm oil in the production of their products. Organizations such as Greenpeace have joined in the fight against Nestle, who have asked for the video to be taken off YouTube.

The YouTube video: http://www.youtube.com/watch?v=1BCA8dQfGi0

The fight against Nestle has spilled over to Facebook, as many critics of the company have gone public with their fight against the corporation.

http://www.facebook.com/pages/Nestle/24287259392

This is not necessarily the most mature way to handle things, but it is legal. If I were Facebook users, I wouldn’t necessarily post my displeasure for the company on their Facebook Fanpage. I don’t like it when people become fans of something on Facebook or any other social media site, only to just ridicule them. If they want to handle this properly , they should a Fanpage or group against Nestle.

Here is someone’s commentary on the situation: http://www.allfacebook.com/2010/03/the-facebook-nestle-mess-when-social-media-goes-anti-social/

It’s unfortunate for Nestle that they have to get caught up in a public relations mess like this one, but that it the nature of today’s society. People are eager to jump on the wrongdoers because there are so many of them. It has generated so much pr that it may affect the amount of business Nestle receives from potential customers in the future.

http://online.wsj.com/article/SB10001424052702304434404575149883850508158.html

http://blogs.bnet.com/businesstips/?p=6786